Graduated in Business Administration (ISCTE – University Institute of Lisbon), holds a Mini-MBA from Indeg/ISCTE Business School and Doctoral Studies at Universidad Complutense de Madrid/ Universidad Rey Juan Carlos (Ph.D in Consumer Behaviour in Retail). Regular lecturer in the subjects of Strategic Management, Marketing, Leasing, Retail & Research and Professor at IPAM University. Started her career with Young & Rubicam and afterwards worked for Novartis, Tech Data, MDC (Multi Development Corporation), Chamartin Imobiliária and SES Spar Shopping Centers in Austria. Currently Managing Director of the consultancy firm, Expansion Labs International, that operates worldwide with developers, retailers and investors. Jury Member of several international Retail and Shopping Center Awards and active member of different ICSC Committees